ABOUT

I didn’t get into email marketing because it sounded impressive.

I got into it because I wanted to understand why people actually take action…

And why most marketing never gets a response.

For the last 5 years, I’ve spent a ton of time and money learning how businesses use email.

In a way that makes sense to both humans and inbox algorithms.

That means writing messages that get opened, read, and acted on without burning trust or triggering spam filters.

As mentioned above, I invested heavily in my education, as we all have.

I’ve learned directly from multiple 6-, 7-, and 8-figure copywriters and marketers.

Not just by consuming content, but by studying their systems, their thinking, and how they structure messaging that performs at scale.

Before any of that, I spent over a decade deep in personal development, mainly about mindset originally.

Which led to studying sales psychology, human behavior, and digital marketing. (Continue to do so to this day)

Mastering the fundamentals.

The stuff that still works when platforms change.

Algorithms change, human psychology does not...

And email isn't going to disappear anytime soon.

Everything learned was then put into what I call the "Anti Spam System."

That background shapes how I approach your emails today.

I don’t treat your list like a megaphone shouting, "Buy now before it's too late."

I model your voice in emails and how you behave on social media.

I treat your list like an ecosystem that needs everything in place to maximise deliverability.

Your list gets treated with how email was designed to be used.

Which is, two friends keeping in contact because letters took forever to arrive. (back in the good ol days)

You see, most email problems aren’t creative problems.

They are technical problems.

Poor segmentation.

Inconsistent sending patterns.

Bad signals to inbox providers.

Lists that haven’t been treated with respect or maintained properly over time.

That’s why so many good businesses end up in spam, even when their intentions are solid.

My role is to fix that.

To clean up what’s underneath the hood.

Rebuild trust with email service providers (e.g., Gmail),

Also, help your email list start working with you again instead of against you.

If your emails aren’t getting seen, nothing else matters.

So if you’re done guessing, hoping, or ignoring it completely and calling it strategy…

And since you sweat hard enough in the gym already

👉 Book a call, and we’ll look at exactly why your emails are landing in spam and what it will take to get you back into the inbox.

Just a quick look to see if it's something I can help you with.

There is no doubt in my mind that the longer you are in spam the higher the cost is to your bottom line

Talk shortly

— Brendan Ducie